About Craig

Community Servant, Political Junkie, Entrepreneur, Family Man, Man of Faith… There are many ways to describe Craig DeLuz.

Born in the Bay Area, Craig grew up in a working-class household, where his father, John DeLuz, was a warehouse supervisor, and his mother, El Vera, took care of his five brothers and sisters. His parents were dedicated to making ends meet for their family, and learn the value of honesty, work, and cooperation. From these humble beginnings, DeLuz went on to study business finance at California State University at Chico. While attending Chico State, he became CEO of all student-owned businesses and was elected as the first black Associated Student Government president in the university’s 100-year history.

Craig’s professional experience is both vast and diverse. He is founder and Co-CEO of One Nation Eternal, Inc. a Christian Clothing Line promoting faith in Christ through Hip Hop Culture. He has also served as President of a The Joseph School of Business and Entrepreneurship, a business school that educates Christians on how to become successful entrepreneurs and business leaders using biblical principles. Finally, as Founder of Uncommon Sense Media Group, Craig serves as the publisher of the VOICE of North Sacramento, Editor-N-Chief for Man2Man Magazine and Host of Uncommon Sense Radio.

Craig’s resume as a community servant and political activist is equally as extensive. In 2000, he took over as the head of the Make a Difference Project as a leading community group promoting volunteerism and voter education. As the Interim Executive Director with the Women’s Civic Improvement Club of Sacramento, the oldest Black organization in the state, Craig helped erase a $500,000 debt and get the group back on track and develop a programmatic focus. Craig also serves as President of the Robla School Board located in North Sacramento and Secretary for the Coalition of California Black School Board Members

Politically, Craig has served as Chairman of The California Black Republican Council, Former Chairman of the California Republican Party’s Ethnic Coalition Committee, Co-Founder of Public Awareness Ministries. Currently, Craig works for California Assemblyman Kevin Jeffries as his Capitol Director.


On many occasions, Craig also appears as a public speaker, radio talk show personality and frequent guest of political, faith and community television shows.

Craig and his wife Sobna live in North Sacramento where they are raising their two children, Craig Jr. and Jazmine.