Survey Determines ‘ideal’ Vice Presidential Candidates

I hate to admitt it. But David may be right…For once…

A while back he wrote in a post Powell For V.P.: It Could Happen! :

The Washington Post offers a nice primer on the usual suspects, however there have been some very interesting names that have come up lately – particularly on the Democratic side. New York Mayor Mike Bloomberg has been whispered as a possible choice for Obama, as he helps to firm up the Senator’s economic gravitas; Colorado Senator Ken Salazar has also been mentioned as a surprise choice.

On the Republican side, it was revealed today that Dr. Condoleezza Rice, our esteemed Secretary of State, is now actively campaigning for the spot on the Republican ticket. Previously, Dr. Rice has shied away from expressing any interest in the VP slot, which makes this latest revelation a big surprise. Despite this reluctance, she makes an intriguing choice, providing some ethnic balance to Obama and lending some serious credentials to the Republican ticket that no other choice can provide (Note to my peeps: Do NOT sleep on Dr. Rice).

The name creating the most buzz???? Colin Powell.

Yes, that’s right – Colin Powell. He is intriguing because, under the right conditions, he could actually be a good choice for either party.

No, I am not high! Read on.

While I still believe that he was high, Here is an article from PC World saying much the same thing:

It turns out that the ideal vice presidential candidate for Senator John McCain, a Republican running for president, is the same person as the ideal vice presidential candidate for Senator Barack Obama, a Democrat, according to a sophisticated online survey by Affinnova.

For both presidential candidates, the best running mate is Colin Powell, a former U.S. Army general and former secretary of state under President George Bush, according to the survey, which was powered by an Affinnova algorithm it calls evolutionary
optimization.

“We never imagined that the same candidate would show up for both parties,” said Steve Lamoureaux, Affinnova’s chief innovation officer.

Powell hasn’t publicly expressed an interest in running for vice president. McCain and Obama have both begun their searches for running mates.

Powell’s links to the current Iraq war didn’t seem to bother survey respondents, said Kevin Karty, vice president of analytics at Affinnova. Powell, in early 2003, argued for the war before the United Nations Security Council, but since he has left the Bush administration, he’s criticized its handling of the war.

“There might be an indication that people are willing to give him a pass [on Iraq],” Karty said. “He seems to be an extremely credible figure … and he’s trustworthy.”

In addition to surveying people about 100 potential vice presidential candidates, Affinnova also asked respondents about 120 issues that could be priorities in an Obama or McCain administration. Affinnova included seven Iraq-related policies in the survey, and none of them made the top 25 issues for supporters of either candidate.

Economic issues dominated the results, with five of the top eight priorities among Obama supporters being economic issues and four of the top seven among McCain supporters. “The economy shows up time and time again in the top 10,” Lamoureaux
said.

Affinnova typically uses its survey algorithm technology to help companies test new products and do other kinds of marketing research, but the company turned to politics to demonstrate the technology, Lamoureaux said.

The Affinnova methods, based on technology developed at the Massachusetts Institute of Technology, doesn’t use the typically polling method of asking respondents to pick a name from a list. Instead, Affinnova’s methodology gives respondents larger concepts, including photos, biographical information and possible first-term priorities.

Respondents went through 20 to 25 rounds of questions, typically with three choices of presidential and vice presidential candidates and their possible priorities. This method simulates real-world options more accurately than telephone polling and allows the testing of a wide range of alternatives, Affinnova said.

Affinnova, based in Waltham, Massachusetts, conducted the online survey of 2,000 likely voters between June 12 and June 17.

Companies that have used Affinnova’s survey techniques include Procter & Gamble, Microsoft and Wal-Mart, the company said.

Among Obama supporters, Powell was the top pick for vice president by a wide margin, Lamoureaux said. Behind Powell were former Vice President Al Gore and former House Majority Leader Dick Gephardt, who tied for second, followed by Senator Hillary Clinton and former Senator John Edwards. Affinnova was a bit surprised by Gephardt’s strong showing; the Missouri Democrat has been out of public office for three years.

Powell had aslight lead among McCain supporters, with current Secretary of State Condoleezza Rice, former Arkansas Governor Mike Huckabee and former Massachusetts Governor Mitt Romney tied for second. Former New York City Mayor Rudy Giuliani came in fifth.

Clinton, Edwards and Giuliani had strong support among some voters, but lost points due to high negative ratings, Affinnova said.

The top issues for Obama supporters in the survey were: middle-class tax cuts; an improved health-care system; a change in trade policy that supports U.S. jobs; increased support for alternative energy sources; and an improved education system.

Top issues for McCain supporters: stopping congressional earmarks and wasteful government spending; reforming defense spending; cutting taxes; improving pay and support for military families; and modernizing and increasing the size of the U.S. military.